Which of the following possible aspects of consumer buying decisions is least likely to enter into an organizational buying decision?
A)Comparison of product performance with expectations.
B)Decision based on highest overall evaluation.
C)Alternatives evaluated on important criteria.
D)Information gathered from internal and external searches.
E)Problem recognition triggered by self-actualization motives.

Question

Quizplus · Accepted Answer

Problem recognition triggered by self-actualization motives is a personal factor and is not likely to be a consideration in organizational buying decisions. Organizational buying decisions are typically based on rational and objective criteria such as product performance, cost, and supplier capabilities.

Which of the Following Possible Aspects of Consumer Buying Decisions