Which of the following statements accurately characterizes buying behavior in organizational markets?
A) Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes.
B) Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced.
C) Fewer customers typically exist in organizational markets than in consumer markets.
D) Purchase orders much more frequent but they are usually small.
E) Forecasting is not as important in organizational buying as in consumer buying.

Question

Quizplus · Accepted Answer

Organizational markets typically have fewer customers compared to consumer markets, as they often involve large-scale transactions with businesses rather than individual consumers.

Which of the Following Statements Accurately Characterizes Buying Behavior in Organizational