Determining the size of specific markets using a market-product grid is helpful in determining which target market segments to select and
A)how to implement the 80-20 rule.
B)which products to be sold into groups.
C)how to implement a harvesting strategy.
D)which product groupings to offer.
E)which products to reposition.

Question

Quizplus · Accepted Answer

A market-product grid helps to determine the size of specific markets for different product groupings. This information can be used to decide which product groupings to offer to which target market segments, making D the correct choice. The other options are not directly related to the use of a market-product grid.

Determining the Size of Specific Markets Using a Market-Product Grid