One advantage of a market-product grid is that it can be used to
A)make cost-cutting decisions under conditions of uncertainty.
B)screen many new product ideas in order to select the one with best long-run market potential.
C)determine which target market segments to select and which product groupings to offer.
D)select representative samples of consumers for marketing research studies.
E)relate the product life cycle to consumer demand.

Question

Quizplus · Accepted Answer

A market-product grid helps in determining which target market segments to select and which product groupings to offer. It allows organizations to analyze the potential of different product offerings in different markets and make decisions on which ones to pursue. This helps in optimizing resource allocation and improving overall efficiency. The other options listed are not directly related to the use and benefit of a market-product grid.

One Advantage of a Market-Product Grid Is That It Can