You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50, or you can buy a card that's not quite as nice but just as sentimental from the store's new $.99 line of greeting cards.This is an example of
A)mass customization.
B)organizational synergy.
C)one product and multiple market segments.
D)price discrimination.
E)a "Tiffany/Wal-Mart" strategy.

Question

Quizplus · Accepted Answer

This is an example of a "Tiffany/Wal-Mart" strategy, where a company offers products at different price points to cater to both high-end and budget-conscious consumers.

You Can Go to Your Nearest Hallmark Card Store and Buy