One marketing action that can be taken to sell a single product or service to multiple market segments is
A)develop and produce another version of the product.
B)manufacture products that appeal to different markets.
C)develop separate promotional campaigns.
D)purchase another firm that has additional products that would appeal to multiple markets.
E)issue stock used for additional research and development for improved products.

Question

Quizplus · Accepted Answer

Developing separate promotional campaigns for each market segment can help to tailor the messaging and communication channels to the needs and preferences of each group. This can help to increase the effectiveness of the marketing and ultimately increase sales. It is often more efficient and cost-effective to create separate campaigns rather than developing entirely new products or purchasing additional firms.

One Marketing Action That Can Be Taken to Sell a Single