Product differentiation refers to
A)a marketing strategy whereby a firm selects to sell a product for which there is no direct competition and current substitutes.
B)a marketing strategy whereby a firm offers a service associated with a product rather than the product itself.
C)the term used to describe seemingly disparate products that can act as substitutes for one another creating indirect rather than direct competition.
D)the legal requirement that requires a specified degree of distinction between products to ensure that trademarks, brand names, and/or intellectual property are not being stolen or abused.
E)a marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products.

Question

Quizplus · Accepted Answer

Product differentiation involves using various marketing mix activities (such as advertising, packaging, and pricing) to create a perception among consumers that a product is distinct and superior to competing products. This can help a firm to establish a competitive advantage and gain market share. Option A refers to a blue ocean strategy, while option B refers to bundling a product with a service. Option C refers to substitute products, and option D refers to intellectual property law.

Product Differentiation Refers to