The stage of the new-product process that positions and launches a new product in full-scale product and sales refers to __________.
A)fabrication
B)disbursement
C)final distribution
D)commercialization
E)ultimate distribution

Question

Quizplus · Accepted Answer

Commercialization refers to the stage where the new product is positioned and launched in the market for full-scale production and sales. Fabrication refers to the process of creating or manufacturing the product, disbursement and distribution refer to the stages of getting the product to the market, and ultimate distribution is not a commonly used term in the new-product process.

The Stage of the New-Product Process That Positions and Launches