Which of the following statements is most accurate?
A)Test marketing is especially important for new-product services.
B)Expensive consumer products or costly industrial products must test market their products in extremely upscale environments to guarantee accurate results.
C)Test marketing is better suited to relatively inexpensive consumer products than for new-product services.
D)Test marketing is very expensive and can really only be used by large corporations.
E)Test market results are often less helpful than expected when the testing area is generic.

Question

Quizplus · Accepted Answer

Test marketing is better suited to relatively inexpensive consumer products because testing services or industrial products can be expensive and impractical. Additionally, expensive and high-end testing environments may not be representative of the product's overall market. Hence, relatively less expensive products are more suitable for test marketing as they can be easily tested in various locations and markets, giving a better understanding of how the product performs in a real-world scenario.

Which of the Following Statements Is Most Accurate