New-product strategy development calls for INGenius ATG to develop a battery recycler for the business market.Which is the most likely stage of the new-product process that design of the product becomes an especially important element?
A)development
B)market testing
C)idea generation
D)screening and evaluation
E)business analysis

Question

Quizplus · Accepted Answer

During the development stage of the new-product process, the product design is finalized and prototypes are created. This stage requires careful consideration of technical specifications, materials, and manufacturing processes to ensure the product meets the company's objectives and customer needs. Therefore, the design of the product is an essential element in the development stage of the new-product process.

New-Product Strategy Development Calls for INGenius ATG to Develop a Battery