At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child during the __________ stage in the new-product process.
A)new-product strategy
B)development
C)business analysis
D)screening and evaluation
E)market testing

Question

Quizplus · Accepted Answer

The development stage in the new-product process involves creating and testing a prototype of the product. Child testing Barbie to ensure safety falls under this stage. A new-product strategy involves identifying a potential target market and the benefits the product will provide. Business analysis involves analyzing the costs and profits of the new product. Screening and evaluation involve evaluating and selecting the best ideas for new products, and market testing involves testing the product in a specific market to get feedback from customers. None of the other stages involve physically testing the product for safety concerns.

At Mattel, Barbie Is Child-Tested to Be Sure the Doll