The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on
A)generated sales.
B)production technology.
C)degree of learning required by the consumer.
D)channels of distribution.
E)industry growth.

Question

Quizplus · Accepted Answer

The classifications of continuous innovation, dynamically continuous innovation, and discontinuous innovation are based on the degree of learning required by the consumer. Continuous innovation involves minor changes to existing products that require little to no learning from the consumer. Dynamically continuous innovation involves more significant changes that require some learning and adjustment from the consumer. Discontinuous innovation involves completely new technologies or products that require significant learning and behavior changes from the consumer. The other options listed (generated sales, production technology, channels of distribution, industry growth) are not directly related to these classifications.

The Terms Continuous Innovation, Dynamically Continuous Innovation, and Discontinuous Innovation