The relationship between a product line and product mix is
A)product mixes can include product lines.
B)product lines can include product mixes.
C)product lines refer to consumer products; product mixes refer to industrial products.
D)product mixes refer to consumer products; product lines refer to industrial products.
E)there is no significant difference other than minor product variations of color, size, or form.

Question

Quizplus · Accepted Answer

A product line refers to a group of related products that are marketed under a single brand name by a company. A product mix, on the other hand, refers to the total range of products offered by a company. Therefore, product mixes can include product lines, as a product line is a subset of the total product mix.

The Relationship Between a Product Line and Product Mix Is