The 3M product lines shown in Figure 10-3 above, are only a few of the hundreds offered to consumers globally.A/The __________ consists of all the product lines offered by an organization such as 3M.
A)target mix
B)target class
C)product mix
D)product class
E)marketing mix

Question

Quizplus · Accepted Answer

The product lines offered by an organization are collectively called the product mix. Option A refers to a combination of products or services that a company offers to a particular market segment to satisfy its consumer needs. Option B is not a commonly used term in marketing. Option D refers to a group of similar products within a product category. Option E refers to the combination of marketing elements (product, price, promotion, and place) that a company uses to reach its target audience.

The 3M Product Lines Shown in Figure 10-3 Above, Are