Newman's Own is a company that gives all of its profits to charities.The company produces popcorn, salsa, pasta sauce, and salad dressings under the Newman's Own brand name.These product lines comprise a company's
A)product mix.
B)stock keeping units.
C)product category.
D)product hierarchy.
E)marketing category.

Question

Quizplus · Accepted Answer

A product mix refers to the complete assortment of products that a company offers. Newman's Own offers a range of food products under their brand name, including popcorn, salsa, pasta sauce, and salad dressings. Therefore, their product lines comprise the company's product mix. Stock keeping units (B), product category (C), product hierarchy (D), and marketing category (E) are not accurate descriptors of Newman's Own product offerings.

Newman's Own Is a Company That Gives All of Its