To help consumers assess and compare its insurance services, Geico uses a personable lizard character in its advertising, thus helping to deal with the __________.
A)intangibility of services
B)incongruity of services
C)inseparability of services from consumers
D)inflexibility of services
E)insignificance of services

Question

Quizplus · Accepted Answer

The use of a personable character like a lizard in advertising helps to address the intangibility of services by providing a tangible symbol that consumers can associate with the brand, making the service more relatable and memorable.

To Help Consumers Assess and Compare Its Insurance Services, Geico