To help consumers assess and compare intangible services, marketers try to make them __________ or show the benefits of the service.
A)tangible
B)dependable
C)consistent
D)flexible
E)separate

Question

Quizplus · Accepted Answer

Marketers try to make intangible services tangible or show the benefits of the service to help consumers assess and compare them. Making the intangible services tangible can help consumers better understand and evaluate the service, leading to increased satisfaction and loyalty.

To Help Consumers Assess and Compare Intangible Services, Marketers Try