The Idea That Decision Makers Rely on an Implicit Favorite

The idea that decision makers rely on an implicit favorite to evaluate alternatives is:

A) an assumption that economists made in their early research about decision makers.
B) an emerging theory that has not yet been studied in organizational settings.
C) a recommendation put forward by organizational behavior scholars to improve decision making.
D) the main reason why decision makers have difficulty identifying problems.
E) associated with none of these other statements.