Which of these statements about human decision making is FALSE?
A)Personal biases typically distort the selection and interpretation of information.
B)Decision makers engage in a limited search for and evaluation of alternatives.
C)Decision makers usually examine all alternatives at the same time.
D)Decision makers compare each alternative to an implicit favorite.
E)Decision makers have a limited capacity to process information.

Question

Quizplus · Accepted Answer

Decision makers typically do not examine all alternatives at the same time but rather evaluate them sequentially or in groups. This is known as a "serial search."

Which of These Statements About Human Decision Making Is FALSE