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A Retailer That Is Vertically Integrated

Question 1

Multiple Choice

A retailer that is vertically integrated:


A) concentrates on selling to businesses only
B) does not have frequent communication between buyers and managers
C) has an excellent vertical relationship between corporate headquarters and stores
D) performs more than one function in the chain from manufacturing to sales to end user
E) performs only the function to end user

Correct Answer:

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