The first step in the CRM process is:
A) analyzing data
B) constructing a customer database
C) developing CRM programs
D) identifying the target customers
E) implementing CRM programs

Question

Quizplus · Accepted Answer

The first step in the CRM process is constructing a customer database. This database will contain all of the information that you need to know about your customers, such as their contact information, purchase history, and preferences.

The First Step in the CRM Process Is