Why do retailers use composite segmentation?
A) Benefit segmentation does not identify the customers' needs.
B) Geographic segmentation creates an unmanageable retail market.
C) Demographic segmentation identifies customers but not their needs.
D) Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used.
E) Benefit segmentation requires the application of complex statistical forecasting.

Question

Quizplus · Accepted Answer

Demographic segmentation identifies customers based on characteristics like age or income, but it doesn't provide insights into their specific needs or preferences, which is why retailers use composite segmentation to get a more comprehensive understanding.

Why Do Retailers Use Composite Segmentation