Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?
A) Personality
B) Buying situation
C) Demographic
D) Benefit sought
E) Lifestyle

Question

Quizplus · Accepted Answer

Benefit sought segmentation is most appropriate as it focuses on the specific benefits that customers seek from the product, such as quality, price, or convenience, which is crucial for a retailer selling fishing tackle and bait.

Which of the Following Segmentation Methods Would Be Most Appropriate