Which of the following segmentation methods would be most appropriate for a retailer selling men's apparel?
A) Geographic
B) Buying situation
C) Demographic
D) Benefit sought
E) Personality

Question

Quizplus · Accepted Answer

Since the retailer is selling men's apparel, the most relevant segmentation method would be demographic as it focuses on the characteristics of individuals such as age, income, education, occupation, and marital status, which are highly relevant to purchasing men's apparel. Geographic segmentation would be relevant only if the retailer were targeting a specific region or location, while Buying situation, Benefit sought, and Personality segmentation would not be as relevant for this retailer.

Which of the Following Segmentation Methods Would Be Most Appropriate