David is starting his first job out of college with a consulting firm and wants to make a good impression on his supervisors.He noticed the attire of the associates when he was interviewed,and decided to mimic them by wearing power suits and Italian shoes.What social factor most influences David's wardrobe?
A) culture
B) family
C) reference group
D) peer group
E) subculture

Question

Quizplus · Accepted Answer

David is most likely influenced by the reference group of the associates he observed during his interview. A reference group consists of people who serve as a basis for comparison for an individual's beliefs, attitudes, and behaviors. David likely sees the associates as his reference group since they are in the same profession and at the same company, and he wants to fit in and make a good impression by dressing similarly to them. Culture and family may also play a role in David's wardrobe, but they are not as directly applicable to his professional attire as his work reference group. Peer group and subculture may also have some influence, but they are not as relevant to the specific situation of David's new job in consulting.

David Is Starting His First Job Out of College with a Consulting