An example of cross-shopping occurs when
A) A shopper buys expensive ski clothing and inexpensive skis
B) The shopper shops for clothing during the week and for food on the weekends
C) A shopper buys several yellow shirts yet only a few black pants
D) A customer shops for 2 or more family members at a time
E) A shopper purchases at different stores within the same mall during the same week

Question

Quizplus · Accepted Answer

Cross-shopping refers to the behavior of purchasing high-end and low-end products simultaneously, as in buying expensive ski clothing and inexpensive skis.

An Example of Cross-Shopping Occurs When