Measurement by objectives is most frequently used for evaluating _____________.
A) public interest in program messages
B) individual employees
C) audience coverage
D) audience response
E) None of these

Question

Quizplus · Accepted Answer

Measurement by objectives is a method of evaluating employee performance by measuring their progress towards specific, predetermined goals and objectives. Therefore, it is most frequently used for evaluating individual employees.

Measurement by Objectives Is Most Frequently Used for Evaluating _____________