Many advertisements that portray typical-person users often include multiple people rather than a single individual.The reason for this practice is _____.
A) because typical-person users are less expensive
B) to provide multiple points of view
C) to generate higher levels of message involvement
D) to guard against the possibility that one endorser will be ineffective
E) to increase the consumers' perception of trustworthiness of the endorsers

Question

Quizplus · Accepted Answer

Including multiple people in advertisements can generate higher levels of message involvement, as viewers may be more likely to identify with one or more of the people depicted. This can increase their engagement and interest in the advertisement, which can ultimately lead to greater persuasion and sales.

Many Advertisements That Portray Typical-Person Users Often Include Multiple People