Typical-person endorsements are more effective when _____.
A) the commercial is longer
B) more than one person is portrayed
C) older people are portrayed
D) the commercial is aired during the news
E) there is humor in the advertisements

Question

Quizplus · Accepted Answer

When more than one person is portrayed in a typical-person endorsement, it creates a sense of social proof and credibility. It shows that multiple people have had positive experiences with the product or service, making the advertisement more persuasive.

Typical-Person Endorsements Are More Effective When _____