A marketer distributes samples of a new product to consumers in the hope that they will form positive _____ about the product's performance,which will then lead to further purchases.
A) feedback
B) interpretations
C) awareness
D) beliefs
E) price perceptions

Question

Quizplus · Accepted Answer

The marketer hopes that distributing samples will lead to positive beliefs about the product's performance, which will then increase the likelihood of purchases.

A Marketer Distributes Samples of a New Product to Consumers