The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.
A) advertising and packaging
B) p-o-p displays and brand naming
C) personal selling and trade-oriented advertising
D) word-of-mouth and event sponsorship
E) cause-oriented marketing and public relations

Question

The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.
A) advertising and packaging 
B) p-o-p displays and brand naming 
C) personal selling and trade-oriented advertising 
D) word-of-mouth and event sponsorship 
E) cause-oriented marketing and public relations

Quizplus · Accepted Answer

Personal selling and trade-oriented advertising are effective for directly informing both trade partners and consumers about brand improvements.

The Marcom Tools Most Suitable for Accomplishing the Objective of Informing