As part of developing its next strategic plan,Mortimer,Inc.,assesses what it does well and what it does poorly,as well as reviews the environmental threats and opportunities.It is conducting a(n)
A) competing values analysis.
B) SWOT analysis.
C) systems analysis.
D) force field analysis.
E) organization development analysis.

Question

Quizplus · Accepted Answer

Mortimer, Inc. is assessing its internal strengths and weaknesses (what it does well and what it does poorly) as well as external threats and opportunities (environmental factors), which is a classic SWOT analysis.

As Part of Developing Its Next Strategic Plan,Mortimer,Inc