In order to launch a start-up firm,Arthur K.Kydd believes that the firm needs to have a real product with
A) a distinctive point of difference that satisfies customer needs.
B) a prototype to test in the real world.
C) a list of all the other ideas you have, including this one.
D) some of your own money to demonstrate your belief that this product is a winner.
E) friends in the industry that you wish to enter.

Question

Quizplus · Accepted Answer

A distinctive point of difference that satisfies customer needs is essential for the success of any start-up. This means that the product addresses a need or solves a problem that customers are willing to pay for. Without this, the start-up is likely to struggle to attract customers and generate revenue. While the other options may also be important, having a product that meets customer needs is the fundamental building block of any successful start-up.

In Order to Launch a Start-Up Firm,Arthur K