While several different groups of stakeholders are likely to read a business or marketing plan, which group is likely to be the most critical of these documents?
A) prospective employees
B) potential customers
C) potential suppliers
D) future distributors, wholesalers, and retailers
E) possible investors or lenders

Question

Quizplus · Accepted Answer

Possible investors or lenders are typically the most critical of business or marketing plans because they are considering providing financial resources and want to ensure the business is viable and has a solid plan for success.

While Several Different Groups of Stakeholders Are Likely to Read