Question 1

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?
A) physical surroundings
B) purchase task
C) temporal effects
D) consumer involvement
E) antecedent states

Accepted Answer

Consumer involvement is not a situational influence but rather a personal factor that affects the purchase decision process. Situational influences include physical surroundings, purchase task, temporal effects, and antecedent states.

Question 2

Situational influences refer to
A) the aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
B) the temporary impediments to a consumer's purchase decision.
C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
E) both the objective and subjective attributes a consumer uses to compare different products and brands.

Accepted Answer

Situational influences refer to the various aspects of the purchase situation that impact the consumer purchase decision process. These include the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. These factors can shape a consumer's behavior and decision making in the moment, making them an important consideration for marketers.

Question 3

Five situational influences have an impact on a consumer's purchase decision process.One of these is
A) competitive offerings.
B) core values.
C) perception.
D) consumer socialization.
E) temporal effects.

Accepted Answer

Temporal effects refer to situational influences such as time constraints, mood, and context that can affect a consumer's purchase decision process. The other options listed are not directly related to situational influences. Competitive offerings and perception may impact a consumer's evaluation of options, but they are not considered situational influences. Core values and consumer socialization are broader societal factors, rather than situational influences.

Question 4

Three teenage girls spent an hour at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me? " This situation is most closely related to which of the following situational influences?
A) purchase task
B) social surroundings
C) physical surroundings
D) temporal effects
E) antecedent states

Accepted Answer

Social surroundings refer to the presence of other individuals who may influence a consumer's behavior, such as friends or family members. In this situation, the teenage girls are clearly influencing each other's perceptions and choices, indicating a strong social surroundings influence. The other options (purchase task, physical surroundings, temporal effects, antecedent states) do not accurately describe the situation.

Question 5

Figure 4-3 
-In Figure 4-3,column B represents which of the following in terms of consumer involvement and product knowledge?
A) intermediate problem solving
B) routine problem solving
C) limited problem solving
D) extended problem solving
E) integrated problem solving

Accepted Answer

The answer of Figure 4-3 
-In Figure 4-3,column B represents...

Question 6

Which of the following is not a strategy used by marketers of high-involvement offerings?
A) Use personal selling to provide consumers with information.
B) Use social media to create online experiences for the brand.
C) Avoid stock-out situations so that buyers don't substitute a competing brand.
D) Use Internet search engines such as Google to assist buyers.
E) Run ads to provide consumers with information.

Accepted Answer

Avoiding stock-out situations is a tactic used by marketers of low-involvement offerings because consumers are more likely to switch to a substitute brand if their preferred brand is not available. Marketers of high-involvement offerings generally rely on personal selling, social media engagement, online search engines, and advertising to provide consumers with information and persuasion to choose their brand.

Question 7

Which of the following is not part of the physical surroundings of a retail store that can influence how purchase decisions are made?
A) decor
B) crowding
C) lighting
D) music
E) time of day

Accepted Answer

The answer of Which of the following is not part...

Question 8

Which of the following is a strategy for a market leader (rather than a market challenger)when marketing a low-involvement product?
A) Use sales promotion such as free samples, coupons, and rebates to encourage trial of the brand.
B) Link the brand attributes with high-involvement issues.
C) Use Internet search engines such as Google to assist buyers.
D) Use advertising messages that focus on getting the brand into a consumer's consideration set.
E) Use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

Accepted Answer

A market leader for a low-involvement product should use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice. This helps to maintain the brand's position in the consumer's consideration set and ensures repeat purchases. Sales promotion and linking brand attributes with high-involvement issues are more commonly used by market challengers, while using search engines to assist buyers and focusing on getting the brand into a consumer's consideration set may be more applicable for higher-involvement products.

Question 9

Purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states can have an impact on a consumer's purchase decision process.These are referred to as
A) marketing mix influences.
B) situational influences.
C) psychological influences.
D) sociocultural influences.
E) evaluative criteria.

Accepted Answer

Situational influences refer to external factors that affect a consumer's purchase decision process, such as the purchase task, social and physical surroundings, temporal effects, and antecedent states. Marketing mix influences refer to the factors related to product, price, promotion, and place that a marketer can control to influence a consumer's decision. Psychological influences refer to internal factors such as motivation, perception, and attitudes. Sociocultural influences refer to factors related to a person's social and cultural environment, such as family, friends, and social norms. Evaluative criteria refer to the attributes or features that a consumer uses to evaluate a product or service.

Question 10

Figure 4-3 
-In Figure 4-3,column C represents which of the following in terms of consumer involvement and product knowledge?
A) routine problem solving
B) limited problem solving
C) extended problem solving
D) basic problem solving
E) integrated problem solving

Accepted Answer

The answer of Figure 4-3 
-In Figure 4-3,column C represents...

Question 11

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?
A) purchase task
B) social surroundings
C) physical surroundings
D) temporal effects
E) spatial surroundings

Accepted Answer

The crowded aisles in retail stores at holiday time are related to physical surroundings, which is one of the situational influences that affect consumer behavior. The physical surroundings including the external environment, such as the store layout, atmosphere, and design, and the internal environment, such as the crowding of aisles, can impact consumer behavior and decision-making. When the physical surroundings are overcrowded, consumers may feel overwhelmed or rushed, which may lead them to make decisions without much thought or consideration.

Question 12

When a man picks up a bottle of wine and tells the salesclerk,"I'm taking this to a dinner party tonight," which situational influence is being demonstrated?
A) purchase task
B) social surroundings
C) physical surroundings
D) temporal effects
E) antecedent states

Accepted Answer

The factor prompting the purchase in this case is the man's need for a dinner party gift.This reason for engaging in the decision process is called the purchase task.

Question 13

Consumers accompanied by children
A) purchase twice as much as they normally would if shopping with other adults.
B) purchase about 40 percent more than when shopping alone.
C) purchase 40 less than they normally would if shopping with their spouses.
D) spend 40 percent less than when shopping alone.
E) spend exactly the same amount as when shopping alone.

Accepted Answer

According to research, consumers accompanied by children tend to purchase about 40 percent more than when shopping alone. This can be attributed to factors such as children's influence on decision-making, parents' desire to keep children entertained, and impulse purchases made to appease children.

Question 14

Consumers with credit cards
A) are less influenced by physical surrounding than those who pay by cash or check.
B) are influenced to a certain extent by a retailer's physical surroundings to buy more with their credit cards than with cash.
C) purchase more than those who purchase with cash or debit cards.
D) purchase less than those who purchase with cash or debit cards.
E) purchase less when accompanied by children than when in the company of other adults.

Accepted Answer

Antecedent states include the consumer's mood or amount of cash on hand,which can influence purchase behavior and choice.Consumers with credit cards purchase more than those with cash or debit cards.

Question 15

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she? " This ad relies on which of the following situational influences for its effectiveness?
A) purchase task
B) social surroundings
C) physical surroundings
D) psychological effects
E) antecedent states

Accepted Answer

Antecedent states include the consumer's mood or amount of cash on hand,which can influence purchase behavior and choice.Here,flowers are assumed to improve one's mood.

Question 16

Tracy stopped by a vending machine at 10:00 a.m.Even though she wanted to get a soda,she thought it was too early for that,and chose a bottled juice instead.This purchase is an example of which situational influence?
A) purchase task
B) social surroundings
C) physical surroundings
D) temporal effects
E) antecedent states

Accepted Answer

Temporal effects refer to the influence of time on consumer behavior, such as the time of day or the timing of a purchase. Tracy's decision to choose a bottled juice instead of a soda due to the perceived time of day (10:00 a.m. being too early for a soda) is an example of temporal effects.

Question 17

The purchase of bottled sparkling water is a low-involvement purchase.How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?
A) Avoid Perrier brand stock-outs on retailers' shelves.
B) Make the purchase decision a high-involvement one.
C) Offer coupons for Perrier bottled water.
D) Convince retailers to offer only Perrier water.
E) Denigrate its competition.

Accepted Answer

By avoiding stock-outs, Perrier ensures that its product is always available to the consumers. This creates a sense of reliability and availability in the minds of the consumers, which reinforces their preference for Perrier over other brands.

Question 18

Rob only has 30 minutes for lunch,so he typically goes somewhere within a block or two of his building and is careful about what he orders.This is an example of which situational influence in the purchase decision process?
A) purchase task
B) social surroundings
C) physical surroundings
D) temporal effects
E) antecedent states

Accepted Answer

Temporal effects refer to situational influences related to time, such as the limited amount of time available for lunch in this scenario. Rob's choice of where to go and what to order for lunch is influenced by the limited time he has available.

Question 19

Five situational influences have an impact on a consumer's purchase decision process.One of these is
A) competitive offerings.
B) motivation.
C) core values.
D) brand loyalty.
E) social surroundings.

Accepted Answer

Social surroundings refer to the people and groups that a consumer interacts with during the purchase decision process. This includes family, friends, co-workers, and other social connections that can influence the consumer's behavior and decision-making. For example, a consumer may be more likely to buy a certain brand of clothing if their friends also wear that brand. Social surroundings can also influence the consumer's perception of the product or service being considered.

Question 20

Temporal effects include
A) the purpose of the purchase.
B) the presence of other people.
C) the time of day of the purchase.
D) the crowding in retail stores.
E) the consumer's mood while engaged in the purchase.

Accepted Answer

Temporal effects include the time of day or the amount of time available for the purchase.

Quiz 4: Understanding Consumer Behavior

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Situational influences refer to

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Three teenage girls spent an hour at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me? " This situation is most closely related to which of the following situational influences?

Figure 4-3 -In Figure 4-3,column B represents which of the following in terms of consumer involvement and product knowledge?

Which of the following is not a strategy used by marketers of high-involvement offerings?

Which of the following is not part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states can have an impact on a consumer's purchase decision process.These are referred to as

Figure 4-3 -In Figure 4-3,column C represents which of the following in terms of consumer involvement and product knowledge?

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

When a man picks up a bottle of wine and tells the salesclerk,"I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

Consumers accompanied by children

Consumers with credit cards

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she? " This ad relies on which of the following situational influences for its effectiveness?

Tracy stopped by a vending machine at 10:00 a.m.Even though she wanted to get a soda,she thought it was too early for that,and chose a bottled juice instead.This purchase is an example of which situational influence?

The purchase of bottled sparkling water is a low-involvement purchase.How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Rob only has 30 minutes for lunch,so he typically goes somewhere within a block or two of his building and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Temporal effects include