Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.A number of factors are listed,such as price,display,audio quality,and text messaging.These factors are the typical __________ for smartphones.
A) consideration sets
B) evaluative criteria
C) value propositions
D) quality considerations
E) core benefits

Question

Figure 4-2 
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.A number of factors are listed,such as price,display,audio quality,and text messaging.These factors are the typical __________ for smartphones.
A) consideration sets 
B) evaluative criteria 
C) value propositions 
D) quality considerations 
E) core benefits

Quizplus · Accepted Answer

Evaluative criteria are the factors that consumers use to compare and evaluate different options when making a purchase decision. In this case, the criteria listed (price, display, audio quality, and text messaging) are typical factors that consumers consider when evaluating different smartphone brands and models.

Figure 4-2 -Figure 4-2 Shows the Recent Ratings from Independent Rating Agencies