Name Maker is an online company that sells,among other items,high-end gift wrapping that can have custom slogans or names printed on it,such as the name of a person celebrating a birthday or a couple who is getting married.It is available for purchase for as little as per 12-foot roll.This is an example of
A) family branding.
B) mass customization.
C) synergistic marketing.
D) "Tiffany/Walmart" marketing.
E) specialty customization.

Question

Quizplus · Accepted Answer

This is an example of mass customization, where Name Maker allows customers to personalize their gift wrapping with custom slogans or names. The product is still produced in large quantities, but the customization makes it unique to each customer's needs.

Name Maker Is an Online Company That Sells,among Other Items,high-End