Question 1

A newly invented apple peeling and coring machine for the consumer market would be considered
A) a shopping product.
B) a convenience product.
C) a specialty product.
D) an unsought product.
E) a discretionary product.

Accepted Answer

The answer of A newly invented apple peeling and coring...

Question 2

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?
A) convenience products
B) shopping products
C) unsought products
D) specialty products
E) discretionary products

Accepted Answer

Waterford crystal serving bowls are a luxury item and fall under the category of specialty products, which are products that consumers make a special effort to seek out and buy. They are not available at most retailers and require a significant financial investment. The fact that the buyer had to travel 40 miles to a Waterford shop to purchase them further supports this classification.

Question 3

Unsought products are
A) any products associated with impulse buys at the supermarket checkout counter.
B) products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C) items within a company's product line that do not perform as well as others in the line.
D) products that the consumer does not know about or knows about but does not initially want.
E) products that people choose to ignore because they find them offensive from a moral or ethical perspective.

Accepted Answer

Unsought products are products that the consumer does not know about or does not initially want. They require a lot of advertising and promotional effort to attract attention and interest from potential customers. Examples of unsought products include life insurance, funeral services, and blood donations. The other options do not accurately describe unsought products.

Question 4

Figure 9-1 
-According to Figure 9-1,column A would represent which type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Accepted Answer

Specialty products are those that have unique characteristics and are not easily found elsewhere. Column A represents a specialty product because it is a high-end product that is not widely available.

Question 5

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as
A) an unsought product.
B) a shopping product.
C) a convenience product.
D) a specialty product.
E) a support product.

Accepted Answer

An unsought product is a product that a consumer is not aware of or does not initially plan to buy due to infrequent purchases and limited distribution. Therefore, awareness is essential to create demand for this type of product. Shopping products are frequently purchased and undergo a comparison of brands before purchase. Convenience products are low-priced products that are frequently purchased with little effort in decision making. Specialty products are high-priced products with unique features and limited distribution. Support products are products used to assist in producing other goods and services.

Question 6

Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?
A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product

Accepted Answer

Specialty products are often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision. Examples of specialty products include luxury cars, high-end fashion items, and jewelry.

Question 7

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?
A) specialty product
B) unsought product
C) discretionary product
D) shopping product
E) convenience product

Accepted Answer

A new car purchase requires extensive research, price comparison, and test drives, indicating that it falls under the shopping product category which is a product that requires significant consumer research and comparison of brands and alternatives.

Question 8

In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?
A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product

Accepted Answer

Specialty products are unique or high-end products that appeal to consumers who seek status and brand exclusivity. The promotion for these products stresses the unique attributes of the product and emphasizes the brand's exclusivity.

Question 9

Which of the following is most likely to be an example of an unsought product?
A) iPod MP3 player
B) 5-hour Energy shot
C) flight on American Airlines to Phoenix
D) Roget's Thesaurus
E) Ivory soap

Accepted Answer

Unsought products are items that the consumer either does not know about or knows about but does not initially want,like Roget's Thesaurus.

Question 10

With respect to promotion,which of the following strategies would most likely be used for unsought products?
A) offering consumer and trade sales promotions
B) establishing the uniqueness and status of the brand
C) generating awareness
D) differentiating the brand from competitive brands
E) stressing price and availability in advertising

Accepted Answer

Unsought products are those products which consumers may not actively seek to buy, such as insurance or funeral services. Thus, the most effective promotion strategy for unsought products would be to generate awareness through advertising, public relations, and other forms of promotion to inform the potential consumers about the existence and benefits of the products. Since consumers may not actively seek these products, it is important to create brand awareness so that they are remembered when the need for them arises. The other options such as offering sales promotions, establishing uniqueness or stressing price may not be as effective for unsought products.

Question 11

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Accepted Answer

The answer of In terms of brand loyalty,consumers prefer specific...

Question 12

Specialty products refer to
A) products for which there are many substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a specific effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E) items that the consumer does not know about or knows about but does not initially buy.

Accepted Answer

Specialty products are those that consumers are willing to make a special effort to search for and purchase, often due to their unique characteristics or brand identity.

Question 13

Distribution is very limited and brand status is stressed in promoting which of the following consumer product types?
A) shopping product
B) convenience product
C) discretionary product
D) prepurchase product
E) specialty product

Accepted Answer

Specialty products are characterized by limited distribution and heavy emphasis on brand status in their promotion.

Question 14

Figure 9-1 
-According to Figure 9-1,column B would represent which type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Accepted Answer

The answer of Figure 9-1 
-According to Figure 9-1,column B...

Question 15

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?
A) shopping product
B) convenience product
C) specialty product
D) unsought product
E) discretionary product

Accepted Answer

Specialty products are unique and have specific characteristics that appeal to a narrow group of consumers. Consumers who are loyal to specialty products are willing to pay a premium price and will not accept substitutes. Examples of specialty products include luxury cars, designer clothing, and specialized medical equipment. In contrast, shopping products, convenience products, unsought products, and discretionary products are more substitutable and are not as heavily dependent on brand loyalty.

Question 16

With respect to price,which of the following type of consumer product would usually be very expensive and available in few locations?
A) convenience product
B) shopping product
C) discretionary product
D) specialty product
E) unsought product

Accepted Answer

Specialty products are usually very expensive and available only in a few locations. They are unique and not easily substitutable, creating a higher demand and allowing for a higher price point. Examples could be luxury cars or rare, high-end jewelry.

Question 17

Burberry makes fine raincoats,clothing,and other items,many that feature the company's distinctive plaid.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?
A) convenience product
B) shopping product
C) discretionary product
D) unsought product
E) specialty product

Accepted Answer

The answer of Burberry makes fine raincoats,clothing,and other items,many that...

Question 18

Which of the following is most likely to be an example of an unsought product?
A) snow shovel
B) smartphone
C) gym membership
D) bracelet
E) burial insurance

Accepted Answer

An unsought product is a product that a customer may not actively search for or think about purchasing. Burial insurance is a product that a person may not necessarily want to think about or plan for, but may need or be required to have. The other options are all examples of products that a person may actively seek out or consider purchasing.

Question 19

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years.For these people,dental services would most likely be classified as
A) a shopping product.
B) a convenience product.
C) a specialty product.
D) an unsought product.
E) a business product.

Accepted Answer

An unsought product is one that the consumer does not actively seek out or think about purchasing, such as funeral services or insurance. Dental services would fall under this category for adults who have not had their teeth checked in the past five years.

Question 20

Figure 9-1 
-According to Figure 9-1,column C would represent which type of product?
A) shopping
B) convenience
C) specialty
D) prestige
E) unsought

Accepted Answer

Column C likely represents convenience products, which are items that consumers purchase frequently and with minimal effort.

Quiz 9: Developing New Products and Services

A newly invented apple peeling and coring machine for the consumer market would be considered

Unsought products are

Figure 9-1 -According to Figure 9-1,column A would represent which type of product?

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want,which makes awareness essential.This type of consumer product is referred to as

Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

In terms of promotion,which of the following consumer product types stresses status and brand uniqueness?

Which of the following is most likely to be an example of an unsought product?

With respect to promotion,which of the following strategies would most likely be used for unsought products?

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Specialty products refer to

Distribution is very limited and brand status is stressed in promoting which of the following consumer product types?

Figure 9-1 -According to Figure 9-1,column B would represent which type of product?

In terms of brand loyalty,consumers are very brand loyal and will not accept substitutes for which type of consumer product?

With respect to price,which of the following type of consumer product would usually be very expensive and available in few locations?

Which of the following is most likely to be an example of an unsought product?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years.For these people,dental services would most likely be classified as

Figure 9-1 -According to Figure 9-1,column C would represent which type of product?