A 3M researcher worked with university students to develop the Post-it Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product process was this product? A) idea generation B) screening and evaluation C) business analysis D) new-product strategy development E) concept testing

Question

Quizplus · Accepted Answer

The evaluation of technical feasibility and alignment with firm objectives indicates that this product is in the screening and evaluation stage of the new-product process. Idea generation involves generating ideas, concept testing involves testing the acceptance of the idea, business analysis involves assessing the financial viability of the idea, and new-product strategy development involves developing a plan for introducing the product to market.

A 3M Researcher Worked with University Students to Develop the Post-It