Screening and evaluation refer to the stage of the new-product development process
A) at which prospective customers are exposed to new-product prototypes for the first time.
B) at which new-product concepts that have been found viable are converted into actual prototypes.
C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E) where consumers evaluate a new product's performance in an actual-use situation.

Question

Quizplus · Accepted Answer

Screening and evaluation refer to the process of analyzing new-product ideas to identify potential winners and eliminate those that warrant no further effort. This assessment is carried out by both internal teams and external experts in different areas related to the product, such as marketing, engineering, production, and finance. The goal is to choose the best new product ideas for development based on several criteria, including fit with the company's objectives, market demand, and resource availability. The stage of exposing prototypes to customers or evaluating product performance comes later in the development process.

Screening and Evaluation Refer to the Stage of the New-Product