Specialty products refer to
A) products for which there are many substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a specific effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E) items that the consumer does not know about or knows about but does not initially buy.

Question

Quizplus · Accepted Answer

Specialty products are those that consumers are willing to make a special effort to search for and purchase, often due to their unique characteristics or brand identity.

Specialty Products Refer to