Odd-even pricing is based on
A) culture-based superstitions about numbers.
B) customers' interpretations of price.
C) wholesalers' markups.
D) manufacturers' markups.
E) government regulators' constraints on price.

Question

Quizplus · Accepted Answer

Odd-even pricing is based on the perception and interpretation of price by customers. The strategy involves pricing products ending in odd numbers slightly lower than those ending in even numbers, as customers tend to perceive odd prices as being more affordable and advantageous. It is a tactic used to influence consumer behavior and increase sales.

Odd-Even Pricing Is Based on