Which of the following statements regarding odd-even pricing is most accurate?
A) Odd-even pricing is designed to give the consumer a better set of pricing alternatives.
B) Odd-even pricing can be used in conjunction with a skimming pricing strategy, but should not be used with a penetration pricing strategy.
C) Odd-even pricing does not work if the product is health care-related.
D) Overuse of odd-even prices tends to mute its effect on demand.
E) Odd-even prices are best used with large ticket items; it loses its effectiveness with moderate- to low-ticket items.

Question

Quizplus · Accepted Answer

Overuse of odd-even prices can make consumers less sensitive to the pricing strategy, reducing its impact on demand.

Which of the Following Statements Regarding Odd-Even Pricing Is Most