Which of the following statements regarding online consumers is most accurate?
A) With the exception of the setting used to make the exchange (online versus retail store), the profile of an online customer is almost identical to the traditional shopper.
B) Although online shopping and buying is popular, a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States.
C) The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 39
D. Although growing in total sales revenues, the percentage of online sales is beginning to decline due to the downturn in the economy and the passage of a national Internet sales tax.
E. Many people are put off by the difficulty in navigating so many new websites.

Question

Which of the following statements regarding online consumers is most accurate?
A) With the exception of the setting used to make the exchange (online versus retail store), the profile of an online customer is almost identical to the traditional shopper.
B) Although online shopping and buying is popular, a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States.
C) The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 39
D. Although growing in total sales revenues, the percentage of online sales is beginning to decline due to the downturn in the economy and the passage of a national Internet sales tax. 
E. Many people are put off by the difficulty in navigating so many new websites.

Quizplus · Accepted Answer

According to studies, a small percentage of online consumers (around 10%) account for the majority of online retail sales in the United States. This suggests that online buying is still not as popular as traditional shopping, and a relatively small group of online consumers are responsible for the success of the industry. The other statements are not as accurate - A is incorrect because online and traditional shoppers may have different profiles, C is incorrect because the demographic most likely to shop online varies based on the study, D is incorrect because online sales are still growing despite economic challenges, and E is subjective and not necessarily accurate for all consumers.

Which of the Following Statements Regarding Online Consumers Is Most