Stickiness Marketing Dashboard
-Consider the Stickiness Marketing Dashboard for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2014,where would Arrow B be shown,as the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?
A) 4.0 minutes
B) 6.0 minutes
C) 10.0 minutes
D) 16.0 minutes
E) cannot be determined

Question

Stickiness Marketing Dashboard 
-Consider the Stickiness Marketing Dashboard for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2014,where would Arrow B be shown,as the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?
A) 4.0 minutes 
B) 6.0 minutes 
C) 10.0 minutes 
D) 16.0 minutes 
E) cannot be determined

Quizplus · Accepted Answer

Looking at the Stickiness Marketing Dashboard, Arrow B falls between the 5 and 7-minute mark on the Y-axis and the 60,000 and 100,000 mark on the X-axis. Since Arrow B represents the average time spent per unique monthly visitor on the website, we can see that the closest value to Arrow B is 6.0 minutes, which is marked on the Y-axis. Therefore, the answer is (B) 6.0 minutes.