The solicitation of a consumer's consent (called "opt-in")to receive email and advertising based on personal data supplied by the consumer is referred to as
A) collaborative marketing.
B) personalization.
C) viral marketing.
D) choiceboards.
E) permission marketing.

Question

Quizplus · Accepted Answer

The solicitation of consumer consent to receive email and advertisement based on personal data is known as permission marketing. Permission marketing means the customer is giving consent before marketers start to send them marketing messages. By giving permission or “opt-in,” the customer begins a relationship with the company or brand.

The Solicitation of a Consumer's Consent (Called "Opt-In")to Receive Email