Interactive marketing is characterized by
A)niche marketspaces.
B)sophisticated choice boards.
C)the digital divide, which separates online consumers from traditional marketplace consumers.
D)a marketing mix strategy that de-emphasizes the promotion element.
E)human-to-human mediated online "chat room" communication prior to the purchase.

Question

Quizplus · Accepted Answer

Sophisticated choice boards are a key feature of interactive marketing. These allow consumers to customize their experience by selecting from a variety of options, such as product features or service levels. This level of interactivity helps to engage consumers and can lead to increased satisfaction and loyalty.

Interactive Marketing Is Characterized by