All of the following statements regarding secondary packaging are true except
A) It can provide information to consumers not found on the primary packaging.
B) It is important to the retailer in terms of convenience in handling.
C) It can be an important positioning tool to convey the brand image.
D) It can allow for cost efficiencies due to larger order and shipment sizes.
E) It is of little value to the average consumer.

Question

Quizplus · Accepted Answer

All of the statements listed are true except for E, which states that secondary packaging is of little value to the average consumer. Secondary packaging can provide additional information, enhance brand image, and provide convenience to both retailers and consumers.

All of the Following Statements Regarding Secondary Packaging Are True