Jake developed a toothpaste using only natural ingredients,and he has been quite successful selling the product in health food stores and some grocery stores.He has recently developed a toothbrush using bamboo and natural components.Jake is considering a __________,giving the toothbrush the same brand name as the toothpaste in order to create greater brand awareness.
A) co-brand
B) brand extension
C) premium brand
D) joint brand
E) natural brand

Question

Quizplus · Accepted Answer

Brand extension involves using an existing brand name to introduce a new product in a different category. In this case, Jake is considering using the same brand name for his new toothbrush as his successful natural toothpaste brand to capitalize on the existing brand awareness and strengthen the overall brand.

Jake Developed a Toothpaste Using Only Natural Ingredients,and He Has