Question 1

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

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Question 2

Describe an extreme-value retailer.Who is their target customer and what does this customer seek?

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Question 3

Belinda is opening an upscale outdoor cooking equipment store.No other store in her market area carries similar items.Belinda is counting on her product line differentiation to distinguish her business from the competition.What problem might Belinda encounter?

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Question 4

Omnichannel retailing has many potential advantages,but it also has challenges.What are they?

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Question 5

What is the difference between exclusive distribution and selective distribution?

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Question 6

Violet is converting an empty warehouse into an upscale designer clothing store.What recommendations regarding promotion and the overall retail environment would you make to Violet?

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Question 7

Although customers expect across-the-board pricing consistency,why might a retailer use a variety of pricing strategies?

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Question 8

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

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Question 9

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?

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Question 10

Carol manages a cell phone store and is debating how much personal selling and customer service she should utilize as part of her promotion strategy.What would you recommend and why?

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Question 11

What is the goal of newspaper,magazine,and television advertising for brick-and-mortar retailers?

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Question 12

The regional manager for your furniture store announces a goal of increasing the company's share of wallet by 10 percent.What does the manager mean?

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Question 13

You are a marketer working for a firm that manufactures a wide range of products.Many of your traditional retail outlets are cutting back on the number of products they stock in a store,and you are receiving complaints from customers who cannot find their favorite products.Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers.Which channel should be your focus,and why?

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Question 14

From the consumer's perspective,what is the major drawback associated with off-price retailers?

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Question 15

Conventional supermarkets still sell a majority of food merchandise,but they are under substantial competitive pressures.Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

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Question 16

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

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Question 17

Imagine you are shopping for a specific item (such as a sweater,a toaster,etc.).What type of general merchandise retailer will you first seek? Using a specific item,select one type of general retailer,and in broad terms,describe the breadth and depth of its merchandise,the level of anticipated customer service,and general pricing.

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Question 18

Name three kinds of food retailers and five kind of general merchandise retailers.

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Question 19

In what type of retail situation would the old cliché "location,location,location" be true?

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Quiz 17: Retailing and Omnichannel Marketing